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In the simplest terms, Venue Dressing is giving a space its Fringe glow-up. At the Fringe, perfectly normal places — corridors, stairwells, bars, foyers, and the occasional slightly mysterious corner — suddenly become part of the performance world.
With a bit of drape here, some set dressing there, and a healthy splash of posters and flyers, the whole building starts buzzing with show energy.
Underbelly use show posters and flyers to bring that unmistakable Fringe atmosphere to life across the venues — think walls, stairways, toilets (prime captive audience territory), entrance and exit points, and any other nook that could do with a bit of theatrical flair.
The result?
A venue that feels alive with shows, where audiences discover their next must-see performance before they’ve even found their seat.
Your A3 posters are already being printed by Underbelly for free, so you can tick that off your ever- growing Fringe to-do list.
They’ll be in touch with you directly about that.
If you’d like to unleash a small but mighty army of flyers around the venue (tables, corners, mysterious nooks where audiences gather), you’ll need to order those directly with us. Underbelly allows up to 1000 flyers per show for venue dressing — enough to make some noise, whilst keeping things tidy without turning the place into a paper avalanche.
And just to say the obvious: this flyer package is only available to shows performing with Underbelly.
Place your order by 6 July and we’ll deliver directly to Underbelly w/c 27th July — just in time for the Fringe buzz to start building.